Case Study: All Done Design
The Brief
All Done Design sought a PR agency with an innovative approach to elevate its Managing Director, Charlie Avara’s, profile as a leading woman in construction, while also amplifying the company’s presence across social media and securing high-quality media coverage.
The goal was to showcase All Done Design’s exceptional projects and craftsmanship, positioning the business as a go-to authority in high-end residential refurbishment and listed building restoration.
What we did:
NARO developed a strategy for All Done Design that positioned Managing Director Charlie Avara as a leading voice in the construction sector, while elevating her profile as a woman championing change in the industry.
As part of this strategy, NARO crafted targeted press releases and media updates showcasing Charlie’s achievements, dedication and contribution to increasing gender inclusivity in construction.
Using the team’s strong relationships with key journalists across construction, architecture, design, and lifestyle media, NARO secured a series of interviews and podcast appearances, allowing Charlie to share her expert insights on high-end residential refurbishments, the restoration of listed buildings, and the unique challenges and rewards of being a woman in construction.
As well as this, NARO positioned Charlie for thought leadership opportunities and secured both reactive and proactive expert commentary, further establishing her as a trusted industry authority and inspirational role model.
NARO also crafted and submitted entries for All Done Design into prestigious UK construction and design awards, while nominating Charlie for accolades recognising her leadership, professional excellence and commitment to gender inclusion in the industry.
To further strengthen All Done Design’s industry presence, NARO enhanced its social media engagement by connecting with construction and design professionals, showcasing behind-the-scenes project insights, sharing client testimonials and highlighting high-quality imagery of completed projects.
“Having the NARO team on board to manage our Marketing, PR and Social Media has been transformative for our business. NARO has been able to take our achievements and find innovative and interesting ways to communicate them to our audience. They are responsive, approachable and creative and I have absolutely no hesitation in recommending their services and skills to other business owners.”
The Results:
NARO PR successfully supported All Done Design in increasing social media visibility, raising general awareness of the company and enhancing Charlie Avara’s profile as a leading woman in the construction industry, all while helping the business and its founder secure notable awards.
Through strategic media engagement, NARO secured coverage across broadcast, print, and online outlets, including high-profile titles such as PBC Today, The Times and Express. Additionally, Charlie was featured individually in BDaily for International Women’s Day, sharing her insights on how women can thrive in male-dominated industries. The combined media coverage reached an audience of 485 million, significantly amplifying the visibility of both Charlie and All Done Design within the construction and wider lifestyle sectors.
Charlie has also championed women in construction, attending London Build’s Diversity in Construction event as a ‘Woman in Construction Ambassador’, where she offered advice to aspiring professionals and connected with industry peers. Both Charlie and All Done Design have been recognised for their expertise and impact. All Done Design was also awarded Best Design/Build Firm at the SME News Business Elite Awards and received the Best of Houzz Service Awards for two consecutive years. Charlie was nominated twice consecutively for ‘Business Woman of the Year’ at the SME London Business Awards, where she proudly received the Silver Award. She was also shortlisted for the ‘Contribution to Gender Diversity’ award at the Inspiring Women in Construction & Engineering Awards, while All Done Design was named a finalist at the National Building and Construction Awards.
These achievements demonstrate All Done Design’s excellence in high-end residential construction and listed building restoration, while highlighting Charlie’s leadership and commitment to driving diversity and innovation within the construction industry.
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