Our work speaks for itself.
The Brief:
Grayson appointed NARO PR to significantly raise its profile within the UK construction industry and position the brand as a credible, authoritative thought leader.
The focus was firmly on engaging trade and professional audiences through national and construction media, ensuring Grayson was visible, relevant and influential on the issues shaping the built environment. This included elevating the business’ voice around policy, sustainability, skills and innovation, while also supporting commercial objectives such as product awareness and partnership visibility.
What we did:
NARO developed and delivered a strategic construction PR and built environment communications programme, designed to build Grayson’s reputation through consistent, insight-led media activity.
Working proactively, NARO placed Grayson at the centre of industry conversations by combining thought leadership, expert commentary and reactive political insight. NARO positioned Grayson’s Managing Director, Tony Higson, as a go-to spokesperson on critical topics affecting the construction sector, including Government homebuilding targets, education and apprenticeships, sustainability and the future of construction skills. This approach ensured Grayson was not just visible, but valued by journalists as a knowledgeable and reliable industry voice.
Alongside leadership profiling, NARO delivers targeted media campaigns to raise awareness of Grayson’s commercial milestones and innovations. This included a dedicated campaign announcing the business becoming carbon neutral, reinforcing its commitment to sustainability and responsible construction practices. NARO also generates coverage for new product launches, including Grayson’s first 100% recyclable mortar boards, positioning the brand as an innovator responding to the industry’s push for more sustainable materials.
Partnership PR formed another key strand of activity, helping spotlight Grayson’s collaborations with leading construction firms such as Galostar Brickwork, FACE Brickwork and Willmott Dixon, reinforcing credibility and demonstrating Grayson’s role within major construction supply chains.
Throughout the partnership, NARO continues to focus on securing coverage in influential construction trade and national industry titles, ensuring consistent brand presence and message alignment across all media activity
The results:
Since the beginning of the partnership, NARO has secured over 40 pieces of high-quality media coverage for Grayson across key construction and trade publications, including Construction Industry News, Construction Enquirer and The Construction Index.
This activity has delivered a total audience reach of over 250,000, alongside more than 200 brand mentions, significantly strengthening Grayson’s visibility and recognition within the construction sector. Coverage has supported increased awareness of Grayson’s sustainability credentials, product innovation and industry partnerships, while firmly positioning the business as a trusted commentator on the challenges and opportunities facing the built environment.
