Meet the Face Behind the Brand: Lucy McKechnie

Construction PR isn’t just about headlines or campaigns – it’s about understanding a sector that’s constantly evolving, from new technologies and sustainable building methods to policy changes and market trends. At NARO PR, it’s people like Lucy McKechnie who keep the work grounded in real industry knowledge.

Lucy has a natural curiosity about the construction world. She follows the latest projects, understands what drives developers and contractors, and keeps an eye on trends shaping the sector. Whether it’s construction, green initiatives, or developments, she’s always aware of what’s changing and what’s coming next.

Lucy’s experience in the construction sector runs deep. She’s worked across everything from small, one-man-band PR, to supporting major infrastructure projects like the Thames Tideway Tunnel. With a background that spans hands-on experience “on the tools” to strategic business planning and public affairs, Lucy brings a rare 360-degree understanding of the industry. Her work has taken her through a range of specialist niches – from residential property and marine construction to the energy and power sector and large-scale civil engineering. This breadth of experience means she doesn’t just understand how the industry operates, but also how to communicate its stories effectively, with authenticity and insight.

Part of working in construction PR is staying connected to the bigger picture. Policy decisions, planning regulations, and government initiatives all have a knock-on effect for the companies we work with. Lucy’s interest in political developments and sector news means she’s able to see those connections, and the stories that matter to the industry.

Construction PR also demands a particular mix of skills: translating technical projects into stories people can understand, knowing how to position clients in the media, and spotting opportunities as trends emerge. Lucy brings all of that to the table, but what stands out most is her commitment and determination..

What makes construction such an exciting sector for PR is its pace and complexity. Projects take months or years, stakeholders range from contractors to architects to local communities, and there’s always something new happening. Being able to navigate that world, understand the key players, and turn it into engaging stories is what makes the work rewarding, and it’s why having someone with Lucy’s knowledge and curiosity is so valuable to the team.

At its heart, construction PR is about connection: connecting projects to audiences, clients to media, and ideas to opportunities. At NARO PR, we make sure those connections are not only made but done in a way that’s informed, insightful, and in tune with the sector’s constant evolution.